WTCA Organized Overseas Participation to 2024 CIIE
WTCA successfully organized overseas participation at the 7th annual China International Import Expo (CIIE), held November 5-10 in Shanghai. For the fifth consecutive year, the WTCA CIIE program offered a hybrid approach to CIIE — the top trade show for imported goods in China — for global WTCA Members and their business networks to showcase their products and services to CIIE event attendees. Nearly 3,500 exhibitors and over 430,000 professional visitors attended the expo with a total exhibition area of 360,000 square meters.
The 2024 WTCA CIIE program participants included 36 enterprises from seven overseas World Trade Center (WTC) businesses, bringing a total of 120 products and services covering five major industries including Food and Agriculture, Consumer Goods, Trade Services, Healthcare, and Intelligent Industry and Information Technology. The participating WTC businesses represented the European, African, North American, and Asia Pacific regions. The hybrid WTCA CIIE program format provided free remote participation for convenient and cost-effective access to the Chinese market for overseas WTCA Members and their business networks, as well as an in-person booth managed by WTCA Asia Pacific Regional Office (APRO) staff to allow for face-to-face interaction with potential buyers.
Throughout the exhibition, the WTCA booth was visited by delegations from WTC Chongqing, WTC Haikou, WTC Hangzhou, WTC Jeju, WTC Shenyang, WTC Suzhou, WTC Tokyo and WTC Osaka, as well as officials and representatives from many different organizations and companies. The 2024 WTCA CIIE Program was a joint program between WTCA and WTC Shanghai, and was promoted to local business communities in China.
Continuing from the efforts of this year’s WTCA CIIE program, WTC Haikou will take the participating 2024 WTCA CIIE program products and services to the 5th annual China International Consumer Products Expo (CICPE) — the first trade show for consumer products — in China’s Hainan province from April 13-18, 2025 and promote to event attendees.
